April 26, 2012
As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon occurs not only in the media and by the water cooler, but in focus groups, […]
April 2, 2012
So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly settled and the predictable stream of vitriol over the choice of name has receded, we can have a fair and professional conversation about this new company badge. I’m guessing that 99% of the blogosphere has […]
