CatchThis Blog / Kindle

Leena Mehta

April 8, 2014

I love watching TV.  This has carried over to my laptop where I stream some of my favorite shows: MadMen, The Good Wife, House of Cards, Downton Abbey, Grey’s Anatomy, Scandal, Homeland, The Americans, and Hart of Dixie (although I hate admitting to that one).  I told you I loved watching TV! And, I’m not […]

Laurel Sutton

September 6, 2013

What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different brand names that are used by Amazon in the e-reader space. I have to say that I’m pretty impressed with the way they keep coming up with new names that play on […]

Laurel Sutton

October 6, 2011

Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s active and suggests exciting or arousing an interest in books. It also suggests illuminating the […]

Beth Gerber

October 21, 2009

Barnes & Noble is launching Nook, their new e-book reader this week. Will the Nook unseat Amazon’s Kindle? Only time will tell. What we do know is that the Nook has a color touch screen and allows customers to share their e-books, both major competitive advantages over the Kindle. But what about the name? We […]