CatchThis Blog / ipad naming

Mark Skoultchi

October 22, 2013

Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company’s established naming lexicon while emphasizing the product’s main selling point: its thin and light design. However, there are some risks to this naming strategy. It’s a great short-term solution that will work long-term only as part of […]

Laurel Sutton

October 6, 2011

Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s active and suggests exciting or arousing an interest in books. It also suggests illuminating the […]