Laurel Sutton

January 8, 2010

“Salish Sea” is Name of the Year “Salish Sea” was chosen Name of the Year by the American Name Society at its annual meeting in Baltimore, Maryland on January 9, 2010. Salish Sea was also the Place Name of the Year. This name, created by marine biologist Bart Webber in 1988, was officially adopted as […]

Mark Skoultchi

May 5, 2009

A friend of a friend put together a hilarious and clever site called Rename the Swine Flu. Looks like my blog post earlier this week was no match for Zach’s fun site. I think his site’s popularity is all because of his logo. How cute is that?! (Well, okay there’s a lot more going on […]

Mark Skoultchi

May 4, 2009

I spoke with a reporter from the Dallas Morning News last week. He wrote a fantastic column (no longer in the archives, unfortunately) on the surge of marketing directed at combating the swine flu pandemic. There’s a quote from me about resisting the temptation to be trendy. Naming consultants above all need to be wary […]

Mark Skoultchi

May 1, 2009

The folks here at Catchword have been demonstrating varied levels of concern over the Swine Flu pandemic. I think the following quote from a friend of mine, sums up my position on the matter: “So I’m not in the least bit worried about this Swine Flu (aka H1N1). The question is does that make me […]