CatchThis Blog / good brand names

Alex Kelley

April 16, 2015

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique at least from a trademark standpoint, you’ve got a cease and desist letter on your hands. But more than that, any naming company will tell you that a distinctive name that positions you apart from […]

Mark Skoultchi

May 25, 2010

When does a word with negative connotations make a great name? For starters, when it’s genuinely relevant to the product and likely to intrigue its intended audience. For instance, I was amused to read about Traif, a new restaurant in the hipster area of Williamsburg, Brooklyn (yet very close to where the Hasidic community resides). […]

Burt Alper

October 1, 2007

BusinessWeek ran a nice review of Vudu last week. We feel Vudu is a great example of evocative product naming. Semantically the name suggests a magical experience, while the unique spelling indicates that the experience will be quick and unique. We’re always glad to see one of our product names receive accolades.

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