CatchThis Blog / global naming

Erin Milnes

November 10, 2016

Catchword had the pleasure and honor of┬áhosting our good friend and German naming partner Werner Brandl last week. We spent four days sharing views on creative, linguistics, client service techniques, and global naming practices. Plus we introduced Werner to a few of Oakland’s fabulous restaurants (as well as brand successes Chipotle and In & Out), […]

Laurel Sutton

December 8, 2010

This item was originally published on December 7th, 2010 at Fast Company. Yes, I read comics. (I just wanted to get that out of the way before the eye-rolling and snorting starts.) For those of you who don’t, let me catch you up: they still publish Batman comics, Bruce Wayne is still Batman, sort of, […]

Laurel Sutton

April 28, 2009

Today we present a guest blog by Andy Chuang of the firm Good Characters, experts in Chinese naming. We forwarded Andy an interesting story about the Chinese government placing restrictions on personal names, thinking he’d have a great perspective – and he was kind enough to write this wonderful blog post explaining the reasoning behind […]