CatchThis Blog / game naming

Alex Kelley

January 27, 2016

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d shed some light on a fully-fledged trend: mobile game apps that take the form noun + verb […]

Mark Skoultchi

February 18, 2009

LeapFrog just announced Zippity, the newest product in their exciting line of educational games for kids. We loved working with LeapFrog and Disney to create the product name Zippity. We like that the name conveys quick, fun action — Perfect connotations for a game that educates through fun movement. The subtle reference to the folk […]

Burt Alper

January 9, 2009

Catchword had tons of fun creating Leapfrog’s recent product names. It just might be possible, however, that we had even more fun giving the Leapfrog educational gaming toys as gifts this holiday season. I gave Leapfrog gifts to three youngsters in my life. My niece had asked for a PSP or Nintendo DS for Christmas. […]