February 18, 2014
A dish by any other name may taste as good (or bad), but when it comes to getting people to actually buy it and eat it—well that’s where expert product naming comes in. And in the realm of food naming, frequently the less descriptive and more opaque, the better. Through sleight-of-hand product naming, savvy marketers […]
October 16, 2013
The fast food industry always has some crazy promotion going on, some way of grabbing eyeballs, luring taste buds, and hopefully wallets into their doors. Yes, you might call these gimmicks, cheap tricks at turning profits, but behold the success of the Doritos-laced Locos Tacos at Taco Bell. Sometimes even the most loyal of customers […]
September 12, 2011
I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g., Cherry Garcia and Phish Food), loser spouses (i.e., Chubby Hubby), and off-beat, if annoyingly self-aware indie films (i.e., Neapolitan Dynamite) have earned the company a reputation for irreverent, provocative and exciting naming. And fortunately for […]
September 26, 2007
Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for companies, will cut me some slack. Spotted Dick. Mmmm. Spotted Dick. Can’t remember the last […]