CatchThis Blog / food naming

Alex Kelley

April 7, 2015

The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew in some regions of Tennessee. And it is the latest comestible to adopt a clunky […]

Alex Kelley

February 11, 2015

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today his company, Huy Fong Foods, rakes in a hot 80 million dollars a year selling […]

Alex Kelley

September 17, 2014

You may have noticed that breakfast has become the primary battlefield for the fast food heavyweights. Burger King has the Croissan’wich, Taco Bell has been making inroads with the breakfast burritos and waffle tacos they introduced last March, and McDonald’s has been offering the Egg McMuffin for decades. And most recently, along with bolstering their […]

Mark Skoultchi

February 18, 2014

A dish by any other name may taste as good (or bad), but when it comes to getting people to actually buy it and eat it—well that’s where expert product naming comes in. And in the realm of food naming, frequently the less descriptive and more opaque, the better. Through sleight-of-hand product naming, savvy marketers […]

Mark Skoultchi

October 16, 2013

The fast food industry always has some crazy promotion going on, some way of grabbing eyeballs, luring taste buds, and hopefully wallets into their doors. Yes, you might call these gimmicks, cheap tricks at turning profits, but behold the success of the Doritos-laced Locos Tacos at Taco Bell. Sometimes even the most loyal of customers […]

Mark Skoultchi

June 13, 2013

These days we’re all about “izing”—prioritizing, maximizing, optimizing. We want to make the most of what little time we have, and we’ve all turned into skilled (or not-so-skilled) jugglers of tasks and activities.  We have too many balls in the air and not enough hands (say, for eating or blow-drying hair). Thus, hassled multi-taskers were […]

Laurel Sutton

January 27, 2011

Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not,  as many people mistakenly thought, to post the name of the cereal you happen to dislike – because honestly, no one cares about that. Really. They don’t. No, #AwfulCereal was a JOKE meme: you make up the name of a really horrible […]

Mark Skoultchi

November 10, 2010

In the scorched earth, ever changing and fiendishly competitive landscape known as the fast food industry, since 1957 there has stood a legend, a giant, and an icon. Throughout this time, its appearance has consistently signaled another plunge into the mysterious and intoxicating world of eleven herbs and spices. Or maybe that mom has thrown […]

Mark Skoultchi

April 30, 2010

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called “soy milk” figuring it’s the same thing? Milk is milk, right? Yeah, I’d never heard of that happening either. But that’s exactly what the National Milk Producer’s Federation is alleging in their new campaign. […]

Mark Skoultchi

April 14, 2010

We couldn’t help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of our other, catchy names. Can you do better? Chickadon’t (from Chickadee) Chicken Out Chicky Clear! […]