January 23, 2018
A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. Much like No-Ad sunscreen (which, if you can’t guess, doesn’t run any advertisements), the deal is that the brand Brandless supposedly forgoes branding, thereby saving overhead, and passes on those savings […]
March 8, 2017
If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar opposites on the cracker spectrum, Triscuits and Wheat Thins, are actually siblings. And now you […]
November 3, 2010
This item was originally published on October 30th, 2010 at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, there’s a huge social stigma attached to the program, and especially the name food stamps. This, of course, is due […]
July 23, 2008
In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed food products that were all about convenience and Swanson’s TV dinners were born. The sixties […]
November 7, 2007
Just the other day I blogged about Chicken Poop lip moisturizer. Not more than 24 hours later I came across Alligator Poo hard candies. I guess we’re gonna have to update our list of client briefing questions. “Are there any words or ideas you would like us to definitely explore (e.g. Poo, poop, poopies, poopsies, […]
June 8, 2007
It seems we misnamed Atkins’ new Simply Good nutrition bars. Hey, it takes a big naming firm to admit that, okay? Yes, the product name conveys simple, wholesome, all-natural goodness in a nice, direct way. But having now sampled (and re-sampled) all three varieties, we clearly should have gone with Insanely Delicious. They really are. […]