CatchThis Blog / financial names

Alex Kelley

July 5, 2019

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

Alex Kelley

October 5, 2016

Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting checks is a cakewalk. And because of its ubiquity, Venmo is contracted by large companies to process refunds and other transfers of money to or from smartphones. (This is where Venmo takes a cut and […]

Mark Skoultchi

July 3, 2014

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and pronounced as one word—think NASA. An initialism is formed in the same way, but the […]

Mark Skoultchi

June 3, 2009

As I perused my New York Times yesterday, I saw a full page ad (three full pages ads, to be precise) announcing the name of the recently “merged” Morgan Stanley and Smith Barney. Of course, being bankers, these guys didn’t bother working with a brand name development firm like Catchword. So the result? Yep, you […]

Laurel Sutton

February 2, 2009

These are indeed the times that try men’s souls, and yet business marches on. Last year we had the chance to work with Charles Schwab, one of our favorite repeat clients, on a very cool product naming project. Their concept was simple: a planning service that helps real people manage the transition from full-time work […]