CatchThis Blog / fast food names

Alex Kelley

April 7, 2015

The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew in some regions of Tennessee. And it is the latest comestible to adopt a clunky […]

Alex Kelley

October 1, 2013

Ok, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a bold new product: Satisfries. The folks here at the Catchword office have bantered a lot about the name. It’s on everybody’s mind because there’s a huge sign advertising Satisfries right outside our office door at […]

Mark Skoultchi

November 10, 2010

In the scorched earth, ever changing and fiendishly competitive landscape known as the fast food industry, since 1957 there has stood a legend, a giant, and an icon. Throughout this time, its appearance has consistently signaled another plunge into the mysterious and intoxicating world of eleven herbs and spices. Or maybe that mom has thrown […]

Mark Skoultchi

April 14, 2010

We couldn’t help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of our other, catchy names. Can you do better? Chickadon’t (from Chickadee) Chicken Out Chicky Clear! […]

Mark Skoultchi

  By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer “bread,” and bacon, cheese, and sauce as the middle filling. There are plenty of reviews of the actual sandwich and its insane composition. But, as your friendly naming […]

Mark Skoultchi

July 23, 2008

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed food products that were all about convenience and Swanson’s TV dinners were born. The sixties […]

Burt Alper

January 22, 2008

I enjoyed Douglas Quenqua’s piece in Thursday’s NYT on the UNCF “name change”. Very interesting dilemma. (For those of you who don’t want to read the article, the United Negro College Fund just announced it was changing its name, at Landor’s suggestion, to UNCF.) Of course, as a guy who runs a naming company I […]

Mark Skoultchi

August 2, 2007

I heard an ad on the radio yesterday for AM/PM mini-mart. The purpose of the spot was to push junk food in mass quantity. Super-sized sugar drinks with extra-large bags of cholesterol and carbohydrate bombs. And it was all summed up by their new tag-line: Too much good stuff. Puh-leeze. Did the folks at AM/PM […]