Mark Skoultchi

August 18, 2009

Fresno just rolled out a new motto: California’s year-round playground. And, add to that a new rallying cry: Be world class. Be Fresno. Seriously?! Who are they kidding with this bullsh**? As a native Fresno County boy, and as a professional naming consultant, all I can say is: HAHAH! Branding Consultant Suzanne Bertz-Rosa explained, “Because […]

Laurel Sutton

May 14, 2009

There was more discussion about Xe on the American Name Society list recently, and Julie Winn made the following observation: Xe means “10th” in French, like the tenth arrondissement of Paris. That is actually quite a common way to refer to it. The French pronounce Xe “dixième” — it’s usual to use Roman numerals for […]