CatchThis Blog / European brand names

Alex Kelley

April 17, 2018

We’re all familiar with the non-English words used as brand names, like Kijiji, Bodega, Prego, or Uber. We’re probably more familiar with intentionally misspelled words used as brand names, like Tumblr or Lyft. Non-English names (especially European and specifically French-derived) can signal elegance, and are often used in fashion. Misspelling can be a cue that […]

Mark Skoultchi

October 13, 2008

Using European languages to create product names and company names for American brands can be a powerful strategy or a serious misstep. Here’s when it works, and why. What do Häagen-Dazs, Saint Benoît and Clinique have in common? Answer: they’re all successful European brand names for stuff manufactured right here in the good old U.S. […]

Mark Skoultchi

February 4, 2008

From the “What Were They Thinking” file, BBC News brings us word of yet another naming fiasco. Here’s what happens when folks decide to try naming on their own instead of working with a trusted naming consultant. The product is a bed for young girls. In either a desperate ploy for free (but negative) publicity […]