CatchThis Blog / creative names

Jed Rendleman

December 24, 2015

As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated into a number of stars. There’s actually a whole niche of Amazon products whose sole […]

Jed Rendleman

September 23, 2015

Yogi Berra may have been one of the game’s most accomplished catchers, but he was without a doubt the most clever wordsmith of baseball. He was known for his charisma and wit, which inspired the popular cartoon Yogi Bear, and which are embodied by his hilarious and often paradoxical epigrams affectionately known as Yogi-isms. With […]

Mark Skoultchi

August 10, 2015

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL so that it fits with your brand and allows consumers to easily […]

Jed Rendleman

June 2, 2015

Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful, that we all have the freedom to define our own identity. While Bruce Jenner confirmed the gender transition during […]

Mark Skoultchi

March 25, 2015

This article originally appeared on on March 18, 2015. See the original post here   A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. So approach your naming needs with the following tips in mind, and your brainstorming […]

Mark Skoultchi

June 13, 2013

These days we’re all about “izing”—prioritizing, maximizing, optimizing. We want to make the most of what little time we have, and we’ve all turned into skilled (or not-so-skilled) jugglers of tasks and activities.  We have too many balls in the air and not enough hands (say, for eating or blow-drying hair). Thus, hassled multi-taskers were […]

Beth Gerber

September 13, 2012

Most people don’t realize it, but a brand name is a complicated piece of marketing and communication.  In addition to any inherent meaning of the word and relevance to the product, names almost always have unique tonalities and personalities, and can take myriad forms, such as descriptive, suggestive, abstract, composite, real word and coined.  Of […]

Maria Cypher

March 1, 2012

In a bit of weird and wonderful marketing news, Kellogg’s has created a limited-edition cereal called “Totes Amazeballs” — after seeing a tweet from Tim Burgess, frontman of the Britpop band The Charlatans. “I heard someone use the expression ‘totes amazeballs’ [slang for ‘totally amazing’],” Burgess explained to Adweek. “I sent a cheeky tweet saying […]

Leena Mehta

January 4, 2012

In 2009, Chase launched Ink, a new credit card brand designed for small business owners. Up until then, it seems the credit card companies had reserved their marketing ingenuity for consumer credit cards. Wait…what’s the difference between a consumer credit card and a small business credit card? According to a study by, there is […]

Maria Cypher

July 21, 2011

In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise.  The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and domain requirements. Once our creative brief has been approved by key stakeholders, we are ready […]

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