November 5, 2015
1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that than using a good ole fashioned thesaurus. Thesauri are a namer’s best friend. Some namers […]
February 7, 2011
Catchword values creativity. In fact, we often talk about new and interesting ways to enhance our abilities and sharpen our creative skills. Individually we each have our own methods for keeping our imaginations alive and vibrant. (Personally, mine involves reading lots of science comics, fiction, and fantasy novels.) And every so often we’ll also do […]
October 21, 2008
Creative types need to find ways to keep the creativity flowing. We here at Catchword participate in a variety of extra-curricular activities meant to broaden our horizons and keep inspired. Some of us take music lessons, some read voraciously, and some participate in creative workshops. Last weekend, I chose a slightly more extreme way of […]
October 17, 2008
The inspiration for today’s naming tip comes from a rather unlikely place: a garbage can. I’d been in the market for one for a while but it wasn’t until I discovered the SimpleHuman semi-round, brushed-steel step can that I’d found my canister. As most people know, garbage cans have evolved a lot over the years. […]
