CatchThis Blog / creative ideas

Alex Kelley

November 5, 2015

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that than using a good ole fashioned thesaurus. Thesauri are a namer’s best friend. Some namers […]

Mark Skoultchi

July 15, 2010

When it comes to capturing cultural trends, I’m a big fan of the compressed compound name. (Otherwise known as smushing two words together.) Well done, it has a certain jaunty tidiness. And by juxtaposing snippets of words from realms that previously didn’t mingle, it telegraphs new phenoms in a phenomenally elegant way. Take jeggings (jeans […]

Mark Skoultchi

January 1, 2006

We here at Catchword do not endorse the use of the following phrases. But they make us laugh. Found on the Internet; if I can find an attribution, I’ll include it in an edit. 36 ways to say someone is stupid Big hat, no cattle. A few clowns short of a circus. A few fries […]

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