CatchThis Blog / corning willow glass

Beth Gerber

May 16, 2013

Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin or Scrabble tiles myth about name creation, great brand names are usually born out of a lengthy, sweaty process of careful strategizing, plodding research, methodical creative exploration, and oh yes, inspiration. So for all the […]

Mark Skoultchi

January 11, 2013

Walking the floor of the 2013 Consumer Electronics Show (CES) in Las Vegas, you get to enjoy the creative output of the world’s tech marketers. Much of the naming tends to be derivative; you see lots of new iSomethings, for instance. But with new start-ups and 6-month product life-cycles, there are always plenty of new and interesting […]

Create the Perfect Brand Name