CatchThis Blog / clothes naming

Mark Skoultchi

November 20, 2008

It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is about as bad as it gets. In my career as a naming consultant, I’ve done a lot of company naming and product naming. UGG falls somewhere in between a product name and a company name, […]

Mark Skoultchi

November 6, 2008

I have a twin sister. Debbi. There she is in the photo! She loves clothes. So much so that she opened her own clothing store. Figuring she wouldn’t have much personal use for men’s suits and ties, she opened a high-end women’s boutique selling some of the most exclusive, sought after brands in fashion – […]

Laurel Sutton

June 13, 2007

  We’ll hold off on talking about it for now. But isn’t that a cool logo?