CatchThis Blog / city taglines

Mark Skoultchi

June 14, 2011

In an effort to “rebrand” the city, The Buffalo Niagara Visitor’s Bureau recently announced the adoption of a new tagline: Buffalo: For Real.  According to Dottie Gallagher-Cohen, the president and CEO of Visit Buffalo Niagara, the new slogan articulates the unique attributes of the city, including the authentic experiences of American history, architecture and culture. […]

Mark Skoultchi

April 28, 2011

By the grace of God, I’m not that frequent a traveler.  There’s just nothing redeeming about airports and air travel anymore, and this of course is a tired subject.  I visit my remote clients periodically, because I really do believe in the value of in-person conversations, but more often than not I’m hopping on a […]

Mark Skoultchi

August 18, 2009

Fresno just rolled out a new motto: California’s year-round playground. And, add to that a new rallying cry: Be world class. Be Fresno. Seriously?! Who are they kidding with this bullsh**? As a native Fresno County boy, and as a professional naming consultant, all I can say is: HAHAH! Branding Consultant Suzanne Bertz-Rosa explained, “Because […]

Mark Skoultchi

October 26, 2005

The city of Atlanta is giving itself a name refresh. They’re new moniker: ATL. It all started with rap artist Outkast singing about “cruising in the A-T-L” in one of his songs. The Brand Atlanta Committee decided that with the pop culture reference and the airport designator also being ATL, it made perfect sense to […]