CatchThis Blog / chrysler srt

Laurel Sutton

July 3, 2008

This is old product naming news, but I forgot to blog about it until just now. At the end of last year, Chrysler (formerly DaimlerChrysler, formerly Chrysler Corporation) showed off a new concept car, the Dodge Avenger Tuner – Stormtrooper (shown at left, all white and shiny and spiffy). Scott Anderson, designer of the car, […]

Mark Skoultchi

January 13, 2005

The recent news that Toyota is dropping the “Tsunami” brand from its Canadian markets (“Toyota drops Tsunami name”) adds further fuel to the fire of the debate on whether companies can or should use names that recall tragic events. The Chevy Avalanche may sound cool (excuse the pun) while the marketing team is sitting around […]