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What’s the Gig deal? Name review of Gig car share

Alex Kelley
June 8, 2017
The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
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By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share
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Why The Lorax/Mazda Ads Are So Insulting

Laurel Sutton
March 27, 2012
This blog originally appeared in Fast Company.  The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to "help" nature--that's co-branding gone startlingly awry. McDonald's gives away toys based on movie figures. Characters in...
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By |March 27th, 2012|Branding, Catchword, Fun Stuff|2 Comments
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I Can’t Get With That: Renaming the Kia Soul

Laurel Sutton
August 4, 2010
This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary...
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By |August 4th, 2010|Branding, Product Naming|Comments Off on I Can’t Get With That: Renaming the Kia Soul
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Toyoda vs Toyota: How the Toyota Name Changed

Laurel Sutton
March 1, 2010
Cool article in today's Washington Post! Any Japanese naming experts care to comment? "My name is on every car," Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda's grandfather did indeed have his...
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By |March 1st, 2010|Brand Naming, In-the-News, Language Use|Comments Off on Toyoda vs Toyota: How the Toyota Name Changed
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No “Naming While Intoxicated”: Web Version of Catchword Brand Name Owner’s Manual Goes Live

Laurel Sutton
December 2, 2009
Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner's Manual has gone live on the web at long last. It's got a ton of advice on naming and an extensive breakdown of car name themes We're so excited,...
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By |December 2nd, 2009|Catchword, Fun Stuff, In-the-News|1 Comment
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It’s Not Easy Naming Green: Volt Color Naming Contest

Laurel Sutton
October 27, 2009
Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for...
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By |October 27th, 2009|Brand Naming, Branding, Fun Stuff, Language Use|2 Comments
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Avenger + Stormtrooper = Aggressive much?

Laurel Sutton
July 3, 2008
This is old product naming news, but I forgot to blog about it until just now. At the end of last year, Chrysler (formerly DaimlerChrysler, formerly Chrysler Corporation) showed off a new concept car, the Dodge Avenger Tuner - Stormtrooper...
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By |July 3rd, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Avenger + Stormtrooper = Aggressive much?
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Electric Car Wars: Honda Clarity vs. Chevy Volt

Mark Skoultchi
July 1, 2008
It's no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I've seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The...
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By |July 1st, 2008|Brand Naming, Language Use, Product Naming|1 Comment
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Global Naming Party

Mark Skoultchi
March 17, 2008
Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn't always work. Ford's justification is two-fold: the name already has some existing equity (albeit, not all positive)...
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By |March 17th, 2008|Brand Naming, Branding, In-the-News, Language Use, Name Reviews, Product Naming|Comments Off on Global Naming Party
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Zap!

Mark Skoultchi
February 7, 2008
I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message...
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By |February 7th, 2008|Brand Naming, Fun Stuff, Name Reviews, Product Naming|1 Comment
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