CatchThis Blog / candy

Alex Kelley

December 2, 2013

In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat.  Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this naming architecture seems a little strange.  First of all, the world of desserts doesn’t offer […]

Mark Skoultchi

February 7, 2013

Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search in the US Patent and Trademark Office site turns up some 2,141 food and drink-related […]

Mark Skoultchi

November 7, 2007

Just the other day I blogged about Chicken Poop lip moisturizer. Not more than 24 hours later I came across Alligator Poo hard candies. I guess we’re gonna have to update our list of client briefing questions. “Are there any words or ideas you would like us to definitely explore (e.g. Poo, poop, poopies, poopsies, […]