CatchThis Blog / business naming

Laurel Sutton

October 4, 2012

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.   1. Know what you’re (re)naming You’d be […]

Laurel Sutton

May 23, 2012

This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in the heads of anyone brainstorming business name ideas. A name is your business’ first impression […]

Laurel Sutton

December 2, 2010

I’ve been reading Mary Roach’s Spook – great book, highly recommend, would do business again A++! – and I just came across this wonderful section on the names of devices that were supposed to detect, measure, amplify, or otherwise manifest the presence of entities from beyond the grave. I’ve always loved Victorian scientific naming conventions; […]

Laurel Sutton

September 30, 2008

As a member of the American Name Society, I get to enjoy all the name-related news on the email list. Today, someone called our attention to a website called Roger & Randy – it’s about business travel, done by two guys named (wait for it) Roger Collis and Randy Petersen. Full of great information. Easy […]

Burt Alper

March 17, 2008

Our newest name has just been introduced. Meet Flybridge Capital Partners. In conjunction with their announcement of a new $280 million fund, IDG Venture Boston has introduced an entirely new identity. Catchword worked with the partners of the firm to develop this new brand name. In the press release, the company had this to say, […]

Mark Skoultchi

March 5, 2008

We all know the difference between white-collar and blue-collar jobs. But recently I’ve been hearing a lot more about green-collar jobs. I found myself wondering where the term green-collar came from? And, what other colorful collars exist? Laurel first heard about green-collar jobs on NPR a few weeks ago. I heard John Edwards mention them […]