CatchThis Blog / Brand Positioning

Mark Skoultchi

June 19, 2013

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important. But it’s also important to be able to distinguish between edgy yet perfectly viable brand […]

Beth Gerber

March 21, 2013

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the name creation in house. The creative exploration is over, and you have a variety of options to choose from. Great. Now comes the hardest part. Before selecting those names that you send to your attorneys […]

Beth Gerber

January 3, 2013

Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming attract customers. OKCupid had a group of male subscribers rate the physical attractiveness of 5,000 […]

Laurel Sutton

October 4, 2012

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.   1. Know what you’re (re)naming You’d be […]