CatchThis Blog / brand extension

Leena Mehta

December 15, 2010

Last week, the New York Times featured an article about Procter and Gamble‚Äôs foray into the dry cleaning business with their new Tide Dry Cleaners franchise. This venture comes on the heels of a similar brand expansion by P&G with their launch of Mr. Clean Car Washes. Personally, I love these new concepts. I am […]

Burt Alper

December 18, 2008

Hasn’t this happened to everyone? You’re walking down the street at lunch time and you suddenly smell meaty, oniony, charcoal-broily FOOD which causes you to go insane and order the Number Three at Burger King, with the extra large onion rings. We’ve all been there. There’s a Burger King on the corner by Catchword’s office […]