CatchThis Blog / best names

Laurel Sutton

January 11, 2011

This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, I have a professional obligation to look back at the year that was and summarize the highs and lows of […]

Mark Skoultchi

January 23, 2008

Have you ever seen a brand name and wondered, “What the heck is that supposed to mean?” Even a naming specialist like me has this kind of “WTF experience” once in a while. My most recent head-scratching name conundrum involved the brand name Regza. Banners and posters were plastered all over CES in Las Vegas […]