CatchThis Blog / beer naming

Alex Kelley

October 16, 2015

Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this bar for the both of us, here’s $104 billion.’ And if the deal goes through, one […]

Alex Kelley

January 26, 2015

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada, alleging that the placement and size of “IPA” on the bottle of the newest Sierra Nevada offering was too similar to the classic Lagunitas style. See for yourself: The frothy public outcry that erupted led […]

Laurel Sutton

March 2, 2009

Once upon a time there was an energy drink named Cocaine. Highly caffeinated, it was pulled in 2007 by its maker, Redux Beverages, due to an FDA ruling that Redux was “illegally marketing their drink as an alternative to street drugs”. But it was only off the market for a short while, reappearing a year […]

Laurel Sutton

August 26, 2008

Stampede (great product name!) is a home grown vitamin-enhanced beer out of Dallas, Texas. So it’s no surprise that Jessica Simpson is their newest spokesperson – and an investor, too. She now owns 15% of the company that was founded by Larry Schwartz. Did I mention that Catchword worked on the product name? Simpson says, […]