CatchThis Blog / bad name

Mark Skoultchi

April 29, 2010

I stumbled upon the exciting news of a new Japanese space yacht that will use sunlight-particle propulsion sails. This technology will help humans hop from planet to planet without fuel tanks. Holy crap, how awesome is that? A space ship that extends its shiny glossy, gossamer wings and rides the solar winds. Wow. Then I […]

Laurel Sutton

May 14, 2009

There was more discussion about Xe on the American Name Society list recently, and Julie Winn made the following observation: Xe means “10th” in French, like the tenth arrondissement of Paris. That is actually quite a common way to refer to it. The French pronounce Xe “dixième” — it’s usual to use Roman numerals for […]

Burt Alper

July 21, 2008

Saw a report in this morning’s news about a guy who plans to name his kid after a radio talk show host in return for a $100 gas card (see “Sex, Blood, and Baby Names”). So wrong, in so many ways. First, any of you who are regular readers know how I feel about baby […]

Burt Alper

March 12, 2008

I was shocked to learn about a Florida couple who named their twin boys Brett and Favre. These folks must not have read my golden rules of baby naming (see earlier blog posts). Naming is not about *you* it is about what (or who) you are naming (in this case, the babies). What may seem […]

Laura Schroeder

October 15, 2007

Like most new moms, buying a stroller was top on my list of baby purchases. I wanted something easy to use and most of all, safe and secure for my precious newborn. Working in NYC prior to my impending arrival, I noticed a unique stroller milling about the streets of NYC. From what I could […]

Maria Cypher

October 11, 2007

I’m confused about Woolworth’s new product branding strategy in the UK; they’ve launched a private-label champagne under the moniker WorthIt!. Now it really doesn’t take a branding company to tell you that you don’t scream “value” or “worth” in a name without achieving the exact opposite effect. But what makes Woolworth’s new product name a […]

Mark Skoultchi

September 26, 2007

Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for companies, will cut me some slack. Spotted Dick. Mmmm. Spotted Dick. Can’t remember the last […]

Mark Skoultchi

September 14, 2004

When a bad name does good … Ever walk past a business and ask, “why’d they name it that?” I was in Cincinnati last week and couldn’t help but notice the omnipresent Fifth Third Bank. I spent most of the weekend trying to figure out how to approach the company to suggest that they needed […]

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