CatchThis Blog / awful names

Burt Alper

July 21, 2008

Saw a report in this morning’s news about a guy who plans to name his kid after a radio talk show host in return for a $100 gas card (see “Sex, Blood, and Baby Names”). So wrong, in so many ways. First, any of you who are regular readers know how I feel about baby […]

Mark Skoultchi

February 4, 2008

From the “What Were They Thinking” file, BBC News brings us word of yet another naming fiasco. Here’s what happens when folks decide to try naming on their own instead of working with a trusted naming consultant. The product is a bed for young girls. In either a desperate ploy for free (but negative) publicity […]

Mark Skoultchi

October 30, 2007

The business across the street from my office goes by the name “Drastic Changes”. I’m torn. On the one hand, the naming consultant in me sees the name and says, “Ouch.” It’s a hair salon, not a psychotherapy office. Naming companies are supposed to help folks avoid mistakes like that. Of course, most hair salons […]

Mark Skoultchi

September 26, 2007

Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for companies, will cut me some slack. Spotted Dick. Mmmm. Spotted Dick. Can’t remember the last […]