CatchThis Blog / airport codes

Burt Alper

November 28, 2007

Product names can take many forms. There are fancy product names, like Blackberry. There are descriptive product names, like Raisin Bran. And of course, there are product names that aren’t really names at all, just model numbers. Some of these product names fade into the woodwork, serving only to help customers by the specific product […]

Burt Alper

January 27, 2006

Last week, Northwest Airlines announced that it planned to introduce a new low-fare carrier to compete with United’s “Ted” and Delta’s soon-to-be eliminated “Song” (and of course, the mainstays of the low-fare movement, Southwest and JetBlue). Although Catchword has not been engaged to name this new carrier, the solution is so obvious, we figured we […]