CatchThis Blog / airline naming

Beth Gerber

August 21, 2013

This just in: All Nippon Airways (ANA), one of Japan’s largest airlines, has announced the renaming of its budget carrier as Vanilla Air. That’s right, Vanilla Air. Now granted Vanilla Air may not be as bad as the names of former airlines Touch and Go, U-Land, and Ransome Airlines (I’m not making these up, I […]

Laurel Sutton

March 6, 2013

This blog post originally appeared at the DuetsBlog. Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot.  The Depot insists that the deal was a merger of equals – despite the fact that its shareholders get the larger part of […]

Laurel Sutton

March 5, 2013

This blog originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, a by-product of a time when food was actually available and perhaps even tasty on flights. Now, it’s the most tortured, dreaded way to get from […]

Mark Skoultchi

June 30, 2008

I thought this article on renaming airports was interesting. Wouldn’t it be great fun to help name an airport? (Somehow, I don’t think Catchword will get the nod for that work.)

Burt Alper

January 27, 2006

Last week, Northwest Airlines announced that it planned to introduce a new low-fare carrier to compete with United’s “Ted” and Delta’s soon-to-be eliminated “Song” (and of course, the mainstays of the low-fare movement, Southwest and JetBlue). Although Catchword has not been engaged to name this new carrier, the solution is so obvious, we figured we […]

Laurel Sutton

June 1, 2004

“April 20, 2004 On Dec 1, 2003 Qantas Airways Ltd announced the launch of their new low cost carrier named “Jetstar.” Unfortunately for Qantas, the name JetStar used in conjunction with the airline industry was an already legally trademarked brand by JetStar International Airlines. Beginning at least four years ago, JetStar International Airlines, was the […]