Insights & Resources

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post

Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming

Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

The new nasal spray medication for life-threatening allergic reactions has a nifty name

The new private label grocery brand follows Target's lead 5 years later

A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers

Do your favorite pet names date from 10, 100, or 1000 years ago?

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand

Catchword Branding is an agency that provides sustainable branding strategies and solutions to diverse clients worldwide. They specialize in creating

Whether you’re a fan of the drug name Zepbound or, like one X user, think it sounds like “an off

Katy Steinmetz, one of our Creative Directors, checked up on the big rebrand in Fast Company

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI

Registering and protecting domain names can be tricky. Get it right the first time with this guide.

What IS happening?!

C2A has tapped veteran namer and Catchword creative director Erin Milnes to serve on the Branding panel for its 2023