Name Reviews
What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.
Sort by: Grade
Filter by Year: 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007

Gentlemen of Athleisure: Name review of Hill City

A-
Erin Milnes
November 27, 2018
Hill City name review by Catchword
San Francisco-based apparel giant Gap Inc. recently launched Hill City, a men's luxury activewear brand. The new brand is essentially a men's Athleta (another Gap-owned apparel maker, known for yoga pants, leggings,  sweaters, and other day-to-night activewear for women). Both...
More
By |November 27th, 2018|CatchThis News, Name Reviews|Comments Off on Gentlemen of Athleisure: Name review of Hill City
Read More

Just for kicks: Name review of Nissan Kicks

A+
Erin Milnes
October 30, 2018
Nissan Kicks name review from Catchword
Photo courtesy of Nissan Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have...
More
By |October 30th, 2018|CatchThis News, Name Reviews, Product Naming|Comments Off on Just for kicks: Name review of Nissan Kicks
Read More

Dip you can wear: Name review of Kroger’s new apparel line

B+
Erin Milnes
September 20, 2018
Dip name review from Catchword
Kroger is known for groceries, operating 2,800 retail stores under a variety of names. Food accounts for 94% of their total sales. Yet some of their stores, like Fred Meyer and Kroger Marketplace, offer non-grocery items as well, including apparel....
More
By |September 20th, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Dip you can wear: Name review of Kroger’s new apparel line
Read More

A switch worth hitting: Name review of Signify

B+
Alex Kelley
June 5, 2018
Philips Lighting has changed its name to Signify. Why is this significant? First, a little background: in 2016, Philips Lighting was spun off from the Netherlands-based multinational Philips Corporation (which was founded in 1891 by a Philips father and son...
More
By |June 5th, 2018|CatchThis News, Name Reviews|Comments Off on A switch worth hitting: Name review of Signify
Read More

Smell ya later: Name review of Phlur

B-
Alex Kelley
April 17, 2018
We’re all familiar with the non-English words used as brand names, like Kijiji, Bodega, Prego, or Uber. We’re probably more familiar with intentionally misspelled words used as brand names, like Tumblr or Lyft. Non-English names (especially European and specifically French-derived)...
More
By |April 17th, 2018|CatchThis News, Name Reviews|Comments Off on Smell ya later: Name review of Phlur
Read More

Whatever happened to warm milk? Name review of Som sleep drink

A+
Alex Kelley and Erin Milnes
March 15, 2018
A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som is a berry-flavored drink that includes vitamins, minerals, and melatonin (a hormone) to help you relax and support healthy sleep...
More
By |March 15th, 2018|CatchThis News, Name Reviews, Product Naming|Comments Off on Whatever happened to warm milk? Name review of Som sleep drink
Read More

Sparkling fun: Name review of bubly

A
Alex Kelley
February 22, 2018
The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest bastions of beverage is getting in the game. Introducing bubly, brought to you by PepsiCo. I’ve gotta say, Pepsi’s new...
More
By |February 22nd, 2018|CatchThis News, Name Reviews|Comments Off on Sparkling fun: Name review of bubly
Read More

Pardon the paradox: Brandless name review

A
Alex Kelley
January 23, 2018
A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. from www.brandless.com Much like No-Ad sunscreen (which, if you can't guess, doesn’t run any advertisements), the...
More
By |January 23rd, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Pardon the paradox: Brandless name review
Read More

Put me in, Coach! Name review of Tapestry

A
Erin Milnes
October 17, 2017
Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
More
By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry
Read More

Uniquely meh: Name review of Uniquely J

B-
Alex Kelley
October 12, 2017
Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
More
By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J
Read More