CatchThis Blog / Name Reviews

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron’s), the New York Post, The Times (of London), Foxtel (Australian TV), HarperCollins, and others, is launching a new news aggregation app and website: Knewz.

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.

The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product that is both sincere and ridiculous, nostalgic and contemporary, which allows you to drink it ironically or earnestly or anywhere in between.

Although the name is welcoming and friendly, it also has an epic-ness to it as you can’t ignore the size and scale of Stadia’s literal meaning.

Haven is ambitious — in its marketing at least.

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.