CatchThis Blog / Name Reviews

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into new directions.

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.

Vella, soon to be part of our one-click culture, is, unsurprisingly, on-message.

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron’s), the New York Post, The Times (of London), Foxtel (Australian TV), HarperCollins, and others, is launching a new news aggregation app and website: Knewz.

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]