Name Reviews
What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.
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Dip you can wear: Name review of Kroger’s new apparel line

B+
Erin Milnes
September 20, 2018
Dip name review from Catchword
Kroger is known for groceries, operating 2,800 retail stores under a variety of names. Food accounts for 94% of their total sales. Yet some of their stores, like Fred Meyer and Kroger Marketplace, offer non-grocery items as well, including apparel....
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By |September 20th, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Dip you can wear: Name review of Kroger’s new apparel line
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A switch worth hitting: Name review of Signify

B+
Alex Kelley
June 5, 2018
Philips Lighting has changed its name to Signify. Why is this significant? First, a little background: in 2016, Philips Lighting was spun off from the Netherlands-based multinational Philips Corporation (which was founded in 1891 by a Philips father and son...
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By |June 5th, 2018|CatchThis News, Name Reviews|Comments Off on A switch worth hitting: Name review of Signify
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Smell ya later: Name review of Phlur

B-
Alex Kelley
April 17, 2018
We’re all familiar with the non-English words used as brand names, like Kijiji, Bodega, Prego, or Uber. We’re probably more familiar with intentionally misspelled words used as brand names, like Tumblr or Lyft. Non-English names (especially European and specifically French-derived)...
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By |April 17th, 2018|CatchThis News, Name Reviews|Comments Off on Smell ya later: Name review of Phlur
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Whatever happened to warm milk? Name review of Som sleep drink

A+
Alex Kelley and Erin Milnes
March 15, 2018
A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som is a berry-flavored drink that includes vitamins, minerals, and melatonin (a hormone) to help you relax and support healthy sleep...
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By |March 15th, 2018|CatchThis News, Name Reviews, Product Naming|Comments Off on Whatever happened to warm milk? Name review of Som sleep drink
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Sparkling fun: Name review of bubly

A
Alex Kelley
February 22, 2018
The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest bastions of beverage is getting in the game. Introducing bubly, brought to you by PepsiCo. I’ve gotta say, Pepsi’s new...
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By |February 22nd, 2018|CatchThis News, Name Reviews|Comments Off on Sparkling fun: Name review of bubly
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Pardon the paradox: Brandless name review

A
Alex Kelley
January 23, 2018
A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. from www.brandless.com Much like No-Ad sunscreen (which, if you can't guess, doesn’t run any advertisements), the...
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By |January 23rd, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Pardon the paradox: Brandless name review
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Put me in, Coach! Name review of Tapestry

A
Erin Milnes
October 17, 2017
Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
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By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry
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Uniquely meh: Name review of Uniquely J

B-
Alex Kelley
October 12, 2017
Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
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By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J
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Culturally tone-deaf: Bodega name review

F
The Catchword Team
September 29, 2017
Bodega cabinet stocked with snacks
As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner...
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By |September 29th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Culturally tone-deaf: Bodega name review
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A long, slow crumble: Name review of Android Oreo

B
Alex Kelley
September 13, 2017
The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth,...
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By |September 13th, 2017|CatchThis News, Name Reviews|Comments Off on A long, slow crumble: Name review of Android Oreo
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