National Landing? In Amazon’s new neighborhood, a new and strange name

Catchword in Washington Post
When does a name become a thing? For real estate types, “National Landing” sprang to life instantly. “1 BR with DC monument view in sought-after National Landing!” read a Craigslist ad within hours of the words “National” and “Landing” appearing...
By |November 16th, 2018|Catchword in the News|Comments Off on National Landing? In Amazon’s new neighborhood, a new and strange name

The Trump administration has a habit of renaming government groups

Catchword quoted in Marketplace
President Donald Trump, who created a business out of licensing his name, recently tried his hand at branding something else: the North American Free Trade Agreement. The United States, Canada and Mexico struck a deal earlier this month to form...
By |October 10th, 2018|Catchword in the News|Comments Off on The Trump administration has a habit of renaming government groups

Featured Attendee: Maria Cypher

Maria Cypher Catchword
       FAST FACTS        Location: Oakland, California        Time spent in the domain industry: Almost 20 years        Favourite extension: .com        Tell us which domain you wish you owned:...
By |October 2nd, 2018|Catchword in the News|Comments Off on Featured Attendee: Maria Cypher

A Johnnie on Brand

Catchword's Erin Milnes profiled by St. John's College
Erin Milnes (A88) loves to create new words. Not words to be added to the dictionary, but brand names for new products and companies. Milnes is the creative director for Catchword Branding in Oakland, California. The company has named more than 1,000...
By |June 7th, 2018|Catchword in the News|Comments Off on A Johnnie on Brand

Interview: Hitachi Vantara’s CCO on launching a new data brand from scratch

Catchword in The Holmes Report
In September, 2017, Hitachi launched its newest business, Hitachi Vantara, at its Las Vegas NEXT conference, capping a whirlwind buildup that started with the company’s inception just five months earlier. Driving anticipation throughout, Vantara, which harnessed existing capabilities to provide data-driven solutions, debuted...
By |February 28th, 2018|Catchword in the News|Comments Off on Interview: Hitachi Vantara’s CCO on launching a new data brand from scratch

How to name a product

Catchword founder Maria Cypher featured in Collective Hub
Full story here: Collective Hub Issue 48: Startup Special - How to Name a ProductWith two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products ... She takes us through the process of...
By |August 23rd, 2017|Catchword in the News, Product Naming|Comments Off on How to name a product

Brand naming in Silicon Valley is convoluted

Catchword quoted about company naming in Android Headlines
Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.The story of how Google got its name is well-established in the industry...
By |July 24th, 2017|Catchword in the News, Company Naming|Comments Off on Brand naming in Silicon Valley is convoluted

13 secrets of professional naming consultants

Catchword's Mark Skoultchi on professional naming
When it comes to companies and products, names matter. A slick name makes a company sound trendy and cool, while a terrible name can have customers running into the arms of the competition. Unsurprisingly, many companies take the process very...
By |July 19th, 2017|Catchword in the News|Comments Off on 13 secrets of professional naming consultants

How tech firms like Google and Apple come up with names

Catchword in San Francisco Chronicle
Dandelion. Snapdragon. Plume. The words evoke images of flowers or a bird spreading its wings. But they’re names in the tech industry, too — a company that will focus on bringing geothermal energy systems to homes; a Qualcomm processor; and...
By |July 14th, 2017|Catchword in the News, Company Naming|Comments Off on How tech firms like Google and Apple come up with names

Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues