CatchThis Blog / Catchword in the News

Erin Milnes

March 16, 2020

Clutch, the leading B2B ratings and reviews platform, announced the top 15 companies in each of its major branding specialties today. The specialities are: Corporate branding Naming Product branding Clutch looks at a number of factors when evaluating firms, including their industry expertise, brand presence, and past awards. The main criteria is the company’s history […]

Erin Milnes

March 1, 2020

Laurel Sutton, a linguist, strategist and co-founder of the naming agency Catchword, points out that recent years—and recent recessions—have taught us that even lofty institutions with names built to inspire trust for generations are not necessarily more trustworthy than anyone else.

Erin Milnes

February 27, 2020

“The value of + is that it implies more, better, premium,” explains Maria Cypher … , “without being specific as to content, scale, or degree of premium-ness.”

Erin Milnes

November 4, 2019

Dave, Marcus, Brigit — these financial products want to be on a first name basis with you. When you need some money to make it to your next paycheck, you can always call on Dave. If you need budgeting help, reach out to Brigit. And for a personal loan to get you out of credit […]

Erin Milnes

August 8, 2019

Laurel Sutton, co-founder of the branding company Catchword Branding and vice president of the American Name Society, said we’re prone to mislabeling these companies because retailers like department stores and restaurants have a long history of being named after their founders and taking on the possessive form.

Erin Milnes

July 17, 2019

As Catchword’s co-founder and creative lead, Maria Cypher oversees creative strategy for one of the world’s leading naming firms. She has created names for Starbucks, PwC, McDonald’s, Fitbit, Intel, Unilever, and hundreds of others over the course of over two decades. In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets […]

Erin Milnes

June 18, 2019

Three-peat. Hat trick. Tic Tac Toe. Whatever you call it, maintaining the #1 position for three consecutive years is not easy, but Oakland-based Catchword has been ranked the top naming agency in the world for the third time by Clutch—the leading provider of ratings and reviews for B2B agencies. ‘The caliber of Catchword’s clients, paired […]

Erin Milnes

April 27, 2019

Two plus one equals three. In the span of that many weeks, consumers were introduced to a trio of subscription services promising to add to their lives: Apple News+ and Apple TV+, plus one from Disney, aptly titled­­—Disney+. They’ll complement a growing roster of arithmetic-branded media services, joining Disney-owned ESPN+ and following in the footsteps […]

Erin Milnes

February 26, 2019

We interview Laurel Sutton, founder of Catchword, one of the top naming companies in the world. Laurel discusses how the process of naming people is not that different than naming companies and products. Jennifer and Mallory also gab about the current celebrity baby news and take listener questions on names and naming! Listen here.

Erin Milnes

December 25, 2018

Laurel Sutton, co-founder of professional naming company Catchword, says that names given for publicity or prizes rarely stick. And without an official sponsorship, a brand might not want the attention of having a baby named after it.