Tasty naming lessons delivered to you by meal kit companies

By Mark Skoultchi

August 23, 2018

Meal kit delivery is relatively new, but the concept has spawned fierce competition in the last six years. With a raft of similar companies vying for the same customers, the pressure is on for branding teams to make sure their company stands out from the crowd.

Catchword - marketing lessons from meal kit company namesThat process starts with the company name. And for those of us outside of the meal kit industry, looking at an entire category like this provides great naming lessons for how to differentiate our brands. …

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