Five ways to future-proof your company name

By Stevie Belchak

May 15, 2020

How Brands Are Built podcast features Laurel Sutton 6/11/18For many, the future has become a tenuous and precarious thing, but for those just launching a business, your company name doesn’t have to be. While there is no way to completely future-proof your company name (as we’ve seen with Corona beer and Arizona electronics manufacturer Covid), here are five forward-looking tips to ensure that your brand resonates for decades to come….

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