Veramyst – Magic or science?

By Laurel Sutton

October 29, 2007

I saw a commercial on TV for this new product the other night:

VERAMYST works on a whole range of chemicals that lead to your allergy symptoms.*

*The way VERAMYST works is not fully understood.

Say what?

Although I like this pharma product name – vera connotes truth, reliability, effectiveness – the fact that the FDA has approved a prescription drug that works by magic is disturbing. I suppose I can believe that it’s non-lethal, having been through clinical trials, but I don’t think I would take a drug whose mechanism “is not fully understood”. But that’s just me.

The marketing tagline on the Veramyst site is “The Power of One”, because presumably the mysterious action of Veramyst is effective against many different types of allergens. I think they should change the tagline to “It really works – but we don’t know how!”

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