brand positioning
Just like people, brands are defined by what they believe and what they do, and too many aren’t sure about either. We can help.
Who are you? What do you do? What problem does that solve, and for whom? Who else does it? Where are you headed? We’ll dive deep into your brand, its ambitions, audiences, and competition to gain a complete understanding of the landscape and your place in it. We’ll work closely with you to develop your brand pillars: the values, purpose, and characteristics that make you you. From these pillars and everything we’ve learned about your brand will arise your brand positioning: the essence of how your brand lives in the world and connects with each audience. Your positioning is the foundation upon which all brand expression (every campaign, every design, every touchpoint) is built.
