10 Reasons to Choose Catchword

Catchword is a trusted leader in naming, with two decades of experience creating memorable and impactful names for clients worldwide. Our value proposition is, quite simply: the best names, delivered by the most experienced professionals.

But what specifically sets Catchword apart? Glad you asked. Here are 10 things:

1. A proven process for creating stand-out names. Despite landmines such as trademark and domain-name clearance, linguistic appropriateness, multiple decision-makers, and human subjectivity, our process—honed over many years—delivers creative, strategic, and ownable names.

2. Decades (and decades) of naming experience. Founded in 1998, we got our start in the earliest days of the industry, and we’ve since helped to establish some of its best practices. Our partners average over 20 years, and collectively, our team approaches a full century of experience.

3. More names than you ever thought possible. For a full project, we typically develop thousands of names, exploring directions, constructions, and languages you had no idea would be so compelling, while significantly upping the odds that you’ll have a great name (or three) standing after full legal clearance.

4. Ability to work successfully with all types of clients, from titans like Intel, McDonald’s, and VW to startups, mid-sized companies, VCs, and nonprofits. This means we’re as comfortable briefing with global teams as we are meeting with a single entrepreneur in temporary office space.

5. Trademark expertise and domain name services. Let’s face it, you probably wouldn’t be calling us if trademark availability were a walk in the park. You need someone with extensive practical experience in global trademark issues, the ability to steer creative away from overcrowded semantic areas, and a network of trademark professionals for prescreening and full searches. And domain name availability can be just as challenging, which is why we create names with a greater likelihood of domain availability and routinely assist clients with acquisition, assessment, and brokering of .com and other domains.

6. Creative versatility. Our name styles span the spectrum, from descriptive to abstract, playful to professional. We’d never be so diva as to say we only use real words, or that the letter Q is passé. Our work is finely tuned to each company’s culture, market space, strategic objectives, and legal and global realities.

7. Flexibility to scale up or down. We recognize that client needs and timelines vary, and we’ll work with you to determine the best process for your project. This can range from a burst of creative for an early market research initiative, to a robust process that includes naming strategy, multiple creative rounds and presentations, and validation.

8. Strategic thinking that reflects deep market understanding. For us, naming isn’t just about creativity. It’s a critical business exercise involving a company’s most important assets. Our names don’t just sound cool; they solve important business challenges and address vital market needs.

9. Communication. We’re not the black-box type. In order to name your company or product, we’ll need to get to know you—and your culture, competition, personal preferences, and more. We’ll respond to your questions and concerns promptly, and we’ll guide you through what can be a challenging process with clear, efficient communication.

10. Naming is our everything. It isn’t a loss leader that we throw in to attract clients to pricier brand offerings. It’s what we do and what we love. And that’s more than enough. Having an exclusive focus on naming—and with it, trademark, domain, linguistics, strategy, and research—makes us the very best at it.

Catchword Top Naming Agency 2017

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Latest Name Review

Photo courtesy of Nissan

Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S.

Overall, reviews so far have been pretty good, particularly on the value-to-price metric.

But will the name drive traffic? I say it’s green lights all the way.

Nissan Kicks name review from CatchwordLike the iconic song, Kicks suggests driving fun and freedom. (To our younger readers: the R&B standard “Route 66” was a smash hit for Nat King Cole and included the refrain “Get your kicks on Route 66.” You may be more familiar with the song as performed by John Mayer, which appeared in Pixar’s Cars. That film’s setting was a small town on a highway based on Route 66.)

The name sells the light and playful yet very practical personality of the Kicks. It’s the car for kicking around town with family, friends, or other sidekicks. The elevated seats and roomy, premium-for-the price interior allow you to kick back in style.

Expressions like kickstart, kickoff, kick up your heels, and kicks meaning athletic shoes suggest fast, agile action, which may help customers overlook the car’s lack of pickup with only 125 hp. And, that the word has multiple positive associations means consumers can fill in the meaning that most appeals to them, which is a cool, and smart, way to build brand connections.

Nissan Kicks name review by CatchwordAccording to various auto media, Kicks is a vast improvement over its American predecessor, the Juke. As a name, the new model certainly kicks butt. It expresses all the agility and fun of Juke but with a far more familiar word. That’s particularly important for a global audience. (Plus for me, without the addition of joint or box, juke is a bit too close to jerk.)

The only problem I see with Kicks is that the plural form of the word can lead to somewhat awkward syntax. “The Kicks is in the driveway.” But as with the cereal Kix, consumer will adjust to treating the word as a singular.

Nissan Kicks name review by CatchwordIt’s such a fitting car name, and a lexical English word to boot, I’m surprised Nissan was able to get the trademark.

Like the iconic song, Kicks suggests driving fun and freedom.

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