Insights Type: Name Reviews

This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people

By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of

Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding

Barnes & Noble is launching Nook, their new e-book reader this week. Will the Nook unseat Amazon’s Kindle? Only time

I have two children, 7 and 4. They worship our flat screen. And why wouldn’t they? The screen takes up

My daughter is one of those kids who can’t come back from a bike ride without presenting me with something

It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is

If ever there was a company that could use some help from naming specialists with brand name creation—Dress Barn is

The recently launched Safeway store brand CSD is marked by a distinctly generic name for its Sprite look-a-like: Ditto. Apparently

I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the