Insights Type: Name Reviews

Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their

Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its

Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy. I kind of like not

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth &

In 2009, Chase launched Ink, a new credit card brand designed for small business owners. Up until then, it seems

The private security company formerly known as Blackwater is now the company formerly known as Xe Services . They recently

When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of

One of the things I love most about the internet is the ability to support people I’ve never met and

When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of

Earlier this month, the Dr. Pepper Snapple Group introduced Dr. Pepper Ten, a version of its iconic soda targeted entirely