Insights Type: Name Reviews

B

I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs

05.31.2012
B-

I can definitively say that I am not the target market for Lamborghini. My dream car is a hybrid 4-wheel

05.10.2012
C-

As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so

04.26.2012
A-

Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and

04.19.2012
C

Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to

04.11.2012
B-

So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly

04.03.2012
A-

Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or

03.22.2012
A

In a bit of weird and wonderful marketing news, Kellogg’s has created a limited-edition cereal called “Totes Amazeballs” — after

03.01.2012
A-

When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of

02.23.2012
B+

From Midnight in Paris to White Diamonds, the fragrance industry’s brand names have always reeked of fantasy, with promises spun

02.16.2012

Don’t know your Aphesis from your Euphemism?