Insights Type: Name Reviews

I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs

I can definitively say that I am not the target market for Lamborghini. My dream car is a hybrid 4-wheel

As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so

Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and

Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to

So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly

Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or

In a bit of weird and wonderful marketing news, Kellogg’s has created a limited-edition cereal called “Totes Amazeballs” — after

When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of

From Midnight in Paris to White Diamonds, the fragrance industry’s brand names have always reeked of fantasy, with promises spun