Insights Type: Name Reviews

I have to admit, I’ve taken Tylenol PM when I really didn’t have any pain. Sometimes when sleep has eluded

How many ad agencies does it take to create a tagline? In the case of Toyota’s newly debuted “Let’s Go

Avis’ original tagline—We try harder—was penned in the 1960s, and it was a textbook example of a brilliant positioning ploy.

Most people don’t realize it, but a brand name is a complicated piece of marketing and communication. In addition to

Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not

So, we’re sitting on the runway for a Southwest flight to Idaho (friend’s wedding in Sun Valley), and I’m flipping

Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that

I heard it on the radio the other day when I was driving: a commercial touting something called a “Yourgage.”

“This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation

For almost a year I had sworn off Cablevision. It was making me poor and I was watching .004% of