Insights Type: Name Reviews

Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not...

So, we’re sitting on the runway for a Southwest flight to Idaho (friend’s wedding in Sun Valley), and I’m flipping...

Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that...

I heard it on the radio the other day when I was driving: a commercial touting something called a “Yourgage.”...

“This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation...

For almost a year I had sworn off Cablevision.  It was making me poor and I was watching .004% of...

I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs...

I can definitively say that I am not the target market for Lamborghini.  My dream car is a hybrid 4-wheel...

As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so...

Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and...