Insights Type: Name Reviews

Ok, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a

As a rule, our naming company doesn’t put much stock in crowd-sourcing as a means of naming companies and products.

A device called Run-n-Read has just been developed by Weartrons that coordinates the text on an e-reader to bounce at

What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked

Move over lips and eyes: suddenly, the wrist is the sexiest part of your body, as far as technology’s concerned.

TiVo’s back. No, really. The company that turned an unproven value proposition—prerecording TV shows—into a brand behemoth announced its first

We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the

Given our culture’s ambivalence towards female sexuality, creating brand names for menstrual products poses a conundrum for U.S. marketers, provoking

Many of us have lugged metric tons of spare change to a Coinstar kiosk, happy that anyone will convert it

So ING U.S., the American retirement, investment and insurance arm of the Dutch multinational ING Group, is breaking free of