Insights Type: Media Coverage

When an established company becomes fraught with scandal, advisers will often suggest changing the subject to distract from its mistakes.

Laurel Sutton (she/her) is a linguist, strategist, and co-founder of Catchword, a naming and branding agency. Her love of linguistics

If you watch television, you see ad after ad for drug after drug. Drugs actually have three names:  a chemical

As Catchword’s co-founder and creative lead, Maria Cypher oversees creative strategy for one of the world’s leading naming firms. She

She prefers Covuity, which was also in the running for Pfizer’s Covid vaccine. After gaining full US FDA approval this

In the noisy and often contentious land of branding, there is a community of elite specialists who work in studied

From football teams to pancake mixes, a lot of household names opted for new monikers over the past year. Some

Clutch, the leading B2B reviews and ratings platform, is releasing its listed selection of the top B2B companies in California

B2B market research authority Clutch recognized the top 250 B2B firms in San Francisco. San Francisco is one of the

Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and