Insights Type: Media Coverage

If you watch television, you see ad after ad for drug after drug. Drugs actually have three names:  a chemical

As Catchword’s co-founder and creative lead, Maria Cypher oversees creative strategy for one of the world’s leading naming firms. She

She prefers Covuity, which was also in the running for Pfizer’s Covid vaccine. After gaining full US FDA approval this

In the noisy and often contentious land of branding, there is a community of elite specialists who work in studied

From football teams to pancake mixes, a lot of household names opted for new monikers over the past year. Some

Clutch, the leading B2B reviews and ratings platform, is releasing its listed selection of the top B2B companies in California

B2B market research authority Clutch recognized the top 250 B2B firms in San Francisco. San Francisco is one of the

Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and

For many brands, it’s way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder

Experts recommend asking marketing and advertising agencies: Have you worked on a project like this before? What about in this