Insights Type: Media Coverage

DETROIT — General Motors is dumping a whole flock of venerable model names the next three years, hoping that new

06.25.2003

No one knows what it stands for, but everyone knows what it stands for. According to the K-Y Web site,

05.01.2003

Looking back at the über-entrepreneurial late 90s, it’s easy to wonder why some start-ups thrived while others burn out. Interestingly,

07.15.2002

Corporate IT projects and military campaigns have something in common. Both receive monikers designed to either focus the team or

04.15.2002

Unlike dot-com companies that crumbled like sand castles, domain names are finding a much heartier post-bubble life. The secondary market

03.22.2002

I asked, and you sent more than 150 arenafootball2 team names, everything from politics — the Fresno Fumblin’ City Councilors

08.18.2001

The cereal aisle inside Albertson’s on Capitol Expressway is a scary place. Down on the lower shelves — the ones

08.09.2001

Sometimes all your marketing team needs is a little fun and games. Ever wonder how other brandconsultants, advertising gurus and

08.09.2001

Laurel Sutton was one of those students in high school who got an 800 on the verbal section of her

06.22.2001

After failing to get the dot-com website she really wanted, Laurel Sutton is plotting early to ensure the same thing

06.18.2001

Don’t know your Aphesis from your Euphemism?