Insights Type: Media Coverage

“‘Torture is torture is torture,” Secretary of State Colin Powell said this week in an interview on “Fox News Sunday”

05.24.2004

If you’ve just bought one of IBM’s TotalStorage Enterprise Storage Servers and happen to know the right sales representative, you

04.05.2004

“Don’t worry about the name until you have some killer music written…the bottom line is that it doesn’t matter how

03.25.2004

“”Names are perhaps the single-most important issue of corporate communication today,” said Naseem Javed, founder of a corporate naming company

03.24.2004

“Yorkshire Couple Named Baby Diot Coke – in 1379 Naming your child after a popular soft drink could be seen

03.17.2004

Just read about this book in Inc. magazine, where it’s described by Michael Dirda as a book about namers. “Frankel

03.17.2004

When builder Pulte Homes tore down an old corn syrup plant in Emeryville two years ago to make way for

02.23.2004

“After just 2 1/2 weeks, Jon Blake Cusack 2.0 is up, but probably still not running. In the digital world,

02.20.2004

How to name streets: “The ground rules of the name game are deceptively simple: The home-buyer must be able to

02.20.2004

There are plenty of famous Teds: Ted Koppel, Ted Kennedy, Ted Turner, Ted Bundy. Now add United Airlines’ Ted to

11.13.2003

Don’t know your Aphesis from your Euphemism?