Insights Type: Media Coverage

When a bad name does good … Ever walk past a business and ask, “why’d they name it that?” I

SAN DIEGO – Back in 2002, when PepsiCo. Inc. needed a slick, fashion-forward name for its new, ice-blue cola, company

Wordcraft: The Art of Turning Little Words Into Big Business By Alex Frankel Published by Crown Publishing Group 241 pages,

OAKLAND — For Burt Alper, walking into a grocery store can be an exciting and exhilarating experience. That’s because Catchword,

Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation By Lynne Truss Published by Gotham Books 240 pages; $17.50

“The story is legendary. Arnold Schwarzenegger’s muscles and a $100 million budget couldn’t shield Warner Bros.’ Eraser from a possible

“The phrase low carb is hot. The word Internet is not. That’s what the latest trends in trademark applications show.

“April 20, 2004 On Dec 1, 2003 Qantas Airways Ltd announced the launch of their new low cost carrier named

“Sylvan Learning Systems Inc. has something many companies can only dream of — a brand name so well known that

“It’s only been a few days since Gwyneth Paltrow and Chris Martin introduced their 9 lb., 11 oz. bouncing baby