Insights Type: Media Coverage
Somehow I missed the news in July that Dell introduced another new brand name for its computers – Vostro. This
John Zuccarini is something of legend in cybersquatting history. And now he’s in the news again: The Federal Trade Commission
That’s what I’m asking myself, after hearing about the new “Nazi collection” of bedspreads being offered in India by home
Forget about the hair, the clothes, the bod. Ever consider if your name has sex appeal? According to a study
No, not really, but Wired is using this pic for their story and I liked it. A Nevada man pleaded
SAN FRANCISCO — Even if you could say Abazab or Eefoof without snickering, would you want to do business with
One might think Catchword recently participated in a press junket, what with all the great articles on naming we’ve been
Catchword’s own PR darling Burt Alper was recently featured in a New York Times piece by Stuart Elliott titled On
NEW YORK — A decade ago, Diana, Princess of Wales, became a powerful princess of sales as her death created
Did anyone else catch Stuart Elliott’s piece in yesterday’s NYT on TIAA-CREF promoting their .org status as a differentiator? I
